Social Media Course Information

Course: Social Media

Social Media Course Information Structure
Social Media -An Overview
In this class you will learn about the advantages of Social Media. Social Media is the ‘new’ SEO: it’s hot and everyone wants it. But what is successful and effective Social Media Marketing? Can Social Media be created and maintained on minimal budgets? Discover how Social Media -Facebook, Twitter, LinkedIn, YouTube and more – can drive sales for your business. Learn how to create and implement an effective Social Media strategy for your business.

 

Course Levels Offered:
  • Introduction to Social Media
 
Class Goals and what you can expect to learn:
  • New features and tools
  • Basics of Social Media
  • Social Media Search Engine Optimization (SEO) Basics and Tools
  • Impact of Facebook, Twitter, LinkedIn, and YouTube on business marketing
  • Using Social Media in conjunction with your website
  • How Social Media increases your SEO
  • Using marketing Blogs as a form of social media
  • Social Media content discussion
  • Social Media Reporting and Analytics
 
Intended Audience:
  • Business Professionals
  • Small Business Owners
  • Individuals
 
Class Prerequisites:
  • Basic Computer Navigation
  • Familiarity with basic computer edit/format menu options
 
Class Outline:
  • New Features and Tools
  • Why and when to use Social Media
  • Fundamentals in creating Social Media connections and its effect on Internet Marketing
  • Fundamentals in using Social Media as a source of business information
  • Website design features using Social Media
  • Managing Social Media for your business
 
Class Duration:
  • 3 Hours