Internet Marketing Course Information

Course: Internet Marketing

Internet Marketing Course Information Structure
Internet Marketing -An Overview
In this class you will learn what is Internet Marketing? How is marketing on the internet different from face to face sales? Learn how to optimize your 24/7 sales presence on the internet. This course is a General Overview of how to be successful in marketing on the internet.


Course Levels Offered:
  • Intro into Internet Marketing
Class Goals and what you can expect to learn:
  • New features and tools
  • Basics of Internet Marketing
  • Web Search Engine Optimization (SEO) Basics and Tools
  • Impact of Social Media on business marketing
  • Marketing your Website design features using WordPress
  • Internet Networking
  • Internet Analytics
  • Pay Per Click (PPC) internet advertising
  • Creating Content that prevents browser bouncing
Intended Audience:
  • Business Professionals
  • Small Business Owners
  • Individuals and those new to MAC
Class Prerequisites:
  • Basic Computer Navigation
  • Familiarity with Basic Computer Options
Class Outline:
  • New Features and Tools
  • Why and when to use Internet Marketing
  • Fundamentals in creating SEO and its effect on Internet Marketing
  • Fundamentals in using Social Media as a source of business information
  • Website design features using WordPress
  • Networking and its impact on marketing
  • Creating effective content
Class Duration:
  • 3 Hours