Facebook Course Information

Course: Facebook

Facebook Course Information Structure
Facebook -An Overview
In this class you will learn about the social phenomenon known as Facebook. Facebook is a critical element of Social Media Marketing. If there is no time and/or budget to implement any other part of Social Media – then Facebook is the vehicle of choice. In this course learn how to create a Facebook Business Page, as well as create and implement successful Facebook marketing strategies.

 

Course Levels Offered:
  • Intro into Facebook
 
Class Goals and what you can expect to learn:
  • Facebook Basics
  • New features and tools
  • Facebook settings and security
  • Uploading pictures and content
  • Connecting with Facebook
  • Social Media Search Engine Optimization (SEO) Basics and Tools
  • Impact of Facebook and other social media on business marketing
  • Using Facebook in conjunction with your website
  • How Facebook increases your SEO
 
Intended Audience:
  • Business Professionals
  • Small Business Owners
  • Individuals and those new to MAC
 
Class Prerequisites:
  • Basic Computer Navigation
  • Familiarity with Basic Computer Options
 
Class Outline:
  • Basics of Facebook
  • New Features and Tools
  • Viable content on Facebook
  • Why and when to use Facebook
  • Fundamentals in creating Facebook connections and its effect on Internet Marketing
  • Fundamentals in using Facebook as a source of business information
  • Website design features using Facebook
 
Class Duration:
  • 3 Hours